{"id":2773,"date":"2025-11-05T21:45:30","date_gmt":"2025-11-05T21:45:30","guid":{"rendered":"https:\/\/blogadmin.mymentalpal.com\/?p=2773"},"modified":"2025-11-05T21:57:35","modified_gmt":"2025-11-05T21:57:35","slug":"design-journey-of-mascots","status":"publish","type":"post","link":"https:\/\/mymentalpal.com\/blog\/product-design\/design-journey-of-mascots\/","title":{"rendered":"Designing Emotion: The Story Behind myMentalPal\u2019s Mascots"},"content":{"rendered":"\n

At the heart of myMentalPal is a mission to make meditation fun. That desire pushed us to re-imagine what a meditation app should look like. In March 2025, we began to develop our mascots: Spikey, Sparky, Blue, and Zen. As you can see,  they have come a long way since.<\/p>\n\n\n\n

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Concept Sketches<\/strong><\/p>\n\n\n\n

\"mascot<\/figure>\n<\/div>\n\n\n\n
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Final Design\u00a0<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"brand<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Why does a meditation app need mascots?<\/strong><\/h2>\n\n\n\n

Mascots are more than simple characters to insert in social media posts. We have carefully developed a visual identity, with our mascots at the center of it.<\/p>\n\n\n\n

Designing mascots is closely related to the development of a brand. They help represent what we do with visuals that span across language and age.<\/p>\n\n\n\n

 We connect users to our app and meditation classes through specific emotions. Our mascots create a bridge between feelings and action using shape language, <\/p>\n\n\n\n

\"shape-language-mascot\"<\/figure>\n\n\n\n

\u00a0color language,<\/strong><\/p>\n\n\n\n

\"color<\/figure>\n\n\n\n

\u00a0Facial expressions<\/strong>,<\/p>\n\n\n\n

\"Facial<\/figure>\n\n\n\n

and actions.<\/strong><\/p>\n\n\n\n

\"Action<\/figure>\n\n\n\n
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Build Mental Fitness<\/a><\/div>\n<\/div>\n\n\n\n

Every choice represents an idea, concept, or feeling. You wouldn’t expect to see Sparky<\/strong> in the color red<\/strong> crying<\/strong> in bed.<\/p>\n\n\n\n

A \u201cstar\u201d has a positive emotion<\/strong> attached to it, and red would convey anger or passion. And as for crying in bed \u2013 that would be all Blue! It would get confusing to our users to mix these all up.<\/p>\n\n\n\n

We stay consistent with the shape, language, and color design of our mascots in order to maintain a clear design language for our users to engage with. <\/p>\n\n\n\n

Our color design follows an analogous color scheme to cohesively represent emotion and reinforce the connection between color, shape, and feeling.<\/p>\n\n\n\n

\"mascot<\/figure>\n\n\n\n

Each of these four characters represents one of four categories of emotion:<\/p>\n\n\n\n